Key Takeaways
1) Sustainability as brand behavior. Packaging decisions (tissue, tape, labels) align with ethical sourcing and carbon-conscious choices.
2) Design continuity. Italian modern + Beverly Hills glamor informs color and layout choices (e.g., Buongiorno’s yellow for vitality; upcoming purple for metamorphosis).
3) Community-first creative. The feature notes real friends and team members as models—reinforcing authenticity and continuity with the founders’ ethos.